Brand: LinkedIn
Campaign: Get Right to the Right Conversations
Role: Senior Marketing Manager | Campaign Lead

The “Get Right to the Right Conversations” Brand Campaign launched in Q2FY25 with the goals of:

  • Increasing consideration by 2%

  • Shifting value perception by 2% in the following areas: 

    • Helps me grow my business

    • Helps me acquire new customers

    • Helps me grow relations with existing customers

Result: Total Consideration, while steady QOQ, is high (79%) and up 4% since the campaign launched (vs. Q1FY25). Although not part of our MOFU/Campaign goals, we successfully increased bookings and ROI (1.79x ROI at the end of Q3, representing a 5.7% relative lift).